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Starway Travel — Guangzhou HQ, reception and entrance.

About LocalKey

China, unlocked by local specialists.

LocalKey is the custom-travel brand of Guangdong Xingcheng International Travel Agency Co., Ltd. Established in 2009, our parent company holds China travel-agency qualifications for inbound and outbound travel. We pair that operating foundation with a more personal way to plan China today.

“Most travel companies treat China as one stop on a global menu. We treat China as the menu.”

LocalKey · Backed by a parent travel agency established in 2009

Why we exist

China deserves a specialist, not a tab in a menu.

01

Single-destination focus

We only do China. That means deeper supplier relationships, sharper route knowledge, and no divided attention across seven destinations. When something changes on the ground, such as visa policy, a new rail route, or a regional festival, we know before it hits the travel press.

02

Backed by a licensed agency

LocalKey is backed by Guangdong Xingcheng International Travel Agency Co., Ltd. Our parent company was established in 2009 and is qualified for inbound and outbound travel, giving every trip a direct operating base in China.

03

Built for modern travellers

Most China travel content is written for the 2010s visitor: slow, cautious, and over-explained. Our travellers are experienced international travellers choosing China intentionally. They want clear information and confident execution, not a tour guide narrative.

What we offer

Private China trips, designed 1:1.

Independent

On your own, fully backed.

Everything booked, the LocalKey app and 24/7 backup. Add an airport pickup, a car and driver, or a local guide for the days you choose.

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Private Guided

Guide, driver and car throughout.

Private guides, a driver and a car across the trip, on the same 1:1 designed plan and 24/7 backup.

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How we work

Four steps from inquiry to departure.

  1. 01

    Conversation

    You tell us when, who, and what matters. We ask the questions most travellers haven't thought to ask yet.

  2. 02

    Design

    We draft a full itinerary (days, accommodation, logistics) and walk you through it. Adjustments are part of the process.

  3. 03

    Deposit

    A deposit secures your dates and triggers booking. We manage every supplier directly.

  4. 04

    Travel

    We are reachable during your trip. Issues on the ground get handled by people who know the destination.

Specialist team

Travel designers, not departments.

Everyone here designs trips. The difference is what each of us has carried home from our own time abroad.

Kiri

Kiri

Travel Designer

Kiri starts from the idea that a good itinerary should look inevitable in hindsight. She listens for the destinations a traveller keeps returning to, then finds the thread that connects them.

Bing

Bing

Travel Designer

Bing is the newest travel designer on the desk, currently building out her first China portfolios and learning the rhythm of each region from the team.

Serena

Serena

Travel Designer

Serena has travelled and studied abroad widely enough to remember what it is like to land somewhere without knowing the local shortcut. That memory shapes how she builds pacing and breathing room into a trip.

Frank Zhang

Frank Zhang

Travel Designer

Frank has lived in several countries long enough to know that a good route is judged by how it feels on day three, not day one. He tends to design with that later-day clarity in mind.

Momo

Momo

Travel Designer

Momo reads a route as a sequence of rooms, trains, and meals rather than a list of sights. Her trips tend to move well because the transitions are treated as part of the design.

Company

Who we are.

LocalKey HQ reception, Guangzhou.
LocalKey HQ reception, Guangzhou.
Route-planning session: maps and rail timetables on a desk.
Route-planning session: maps and rail timetables on a desk.
LocalKey studio, Guangzhou: open workspace where the itineraries come together.
LocalKey studio, Guangzhou: open workspace where the itineraries come together.
LocalKey annual team gathering, Guangzhou, 2026.
LocalKey annual team gathering, Guangzhou, 2026.
Parent company
Guangdong Xingcheng

广东星程国际旅行社有限公司 is the China travel company behind LocalKey.

Travel-agency qualification
Inbound & outbound travel

The parent company is qualified to operate China inbound and outbound travel business.

Established
2009

LocalKey is a contemporary custom-travel brand backed by an established China travel agency.

Get in touch

Talk to us before you book anywhere.

If you have a trip in mind, or just want to know whether China makes sense for your timeframe and group, start here.

Start a conversation

Where would you like to begin in China?

Tell us how much time you have, who you are travelling with, and what first caught your curiosity.

Private trip request

Share the constraints that matter. Short is fine; specific is better.

Trip type interest (optional)