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Trust / Privacy

Privacy Policy

Effective date: May 25, 2026

How LocalKey handles your data when you read our China Guide, use our tools, submit an inquiry, or ask us to design a China trip.

Inquiry form data

When you ask LocalKey to help plan a trip, we may collect your name, email, travel preferences, destination interests, travel dates, traveler count, budget range, passport country or region, and any notes you choose to share.

Website analytics

We use anonymous or aggregated website analytics to understand page performance, navigation patterns, and content usefulness. We do not use analytics to sell personal profiles.

We also use Umami, a self-hosted, cookieless analytics tool, for aggregate statistics such as page views, referring sites and inquiry form submissions. It runs for every visitor, sets no cookies, does not track you across other sites and collects no personal data. It is hosted by LocalKey on Vercel in the United States.

Cookie data

Necessary cookies support sessions, authentication, security, and basic site operation. Analytics cookies help us improve the site. Marketing cookies are used only when the relevant consent and campaign setup are in place.

How data is used

Trip design first. Marketing only by opt-in.

LocalKey uses personal information to reply, design, coordinate, support, and improve the travel service you asked about.

  • Design China trip routes, proposals, and planning recommendations.
  • Coordinate booking requests with confirmed suppliers where you ask us to do so.
  • Send operational emails about inquiries, proposals, confirmations, and support.
  • Send marketing email only when you opt in; default inquiry handling is not a marketing subscription.
  • Improve LocalKey content, tools, and service quality without selling personal data to third parties.

Data retention

Inquiry and trip-design data may be retained for 5 years to support customer service, accounting, dispute handling, and China travel operations. Marketing opt-in records are kept until unsubscribe or deletion request. Account data is kept until account deletion, subject to lawful retention needs.

Cookies

Necessary cookies support session, authentication, security, and core site operation. Analytics cookies are optional and load only after consent, using Google Analytics to understand which pages and tools are useful. Marketing cookies are used only when the relevant consent and campaign setup are in place.

User rights

You can ask what we hold, correct it, or request deletion.

Contact privacy@localkeytravel.com.

GDPR rights for EU and UK users

You may request access, rectification, erasure, portability, objection, restriction of processing, and withdrawal of consent where applicable.

PIPL rights for China users

You may request to know, decide, correct, delete, restrict, object to processing, and request portability where applicable under China's Personal Information Protection Law.

Third-party processing

We use specialist providers for payments, email, auth, and data storage.

We do not sell personal information. We share only what is needed for the relevant service, legal compliance, security, payment processing, or trip coordination.

Payment providers

Card payments are handled by our payment providers, which process payment, fraud, billing, and compliance data under their own processor terms. Depending on how your payment is taken, this may include the provider that issues your payment link and, where a card checkout is used on this site, Stripe.

MailerSend

Operational email delivery for inquiry replies, notifications, confirmations, and service messages.

Clerk

Authentication and account management where LocalKey account features are used.

Turso

Database infrastructure. Current LocalKey database storage is expected to run on AWS US East infrastructure through Turso.

International transfer

LocalKey data may be processed across multiple jurisdictions: Turso database infrastructure on AWS US East, MailerSend email infrastructure in the EU, and payment processing by our payment providers, which may include processing in the US and EU. For GDPR users, we rely on appropriate transfer safeguards such as Standard Contractual Clauses where applicable. For PIPL users, cross-border handling should follow applicable standard compliance requirements.

Children

LocalKey is not directed at minors. Inquiry, account, and payment flows are intended for users aged 18 or older. Family trips may include children as travelers, but an adult must submit and manage the booking.

Updates

We may update this policy as LocalKey's entity structure, payment flow, cookie setup, or supplier workflow changes. Material updates may be announced by email where appropriate and by a visible page update.

Jurisdiction

This policy follows LocalKey's current jurisdiction framework in the Terms.

This privacy policy is governed by the laws of the People's Republic of China, subject to mandatory privacy rights that may apply where you live.

Read Terms

Start a conversation

Where would you like to begin in China?

Tell us how much time you have, who you are travelling with, and what first caught your curiosity.

Private trip request

Share the constraints that matter. Short is fine; specific is better.

Trip type interest (optional)