The main Labubu destination in China is POP LAND in Chaoyang Park, Beijing, which fully opened on 30 July 2026 and includes the LABUBU Elf Tribe zone; for official Pop Mart stores, check the Pop Mart China store map for Beijing and Shanghai before you go. Stock, queues and purchase limits change, so treat any particular figure as a bonus, not a promise.
Updated 30 September 2026 · LocalKey consultant team
The story
If Labubu first entered your world through a social feed, you have probably seen the quick reveal of a blind box, a collector arranging small figures on a shelf, or a travel clip filmed outside a Pop Mart shop. The character has become part of a wider designer-toy conversation, connecting illustration, collectible culture, retail design, and the small ritual of opening something unexpected.
China is where that retail culture becomes part of an ordinary city day. A visit may involve a purpose-built park, a shopping mall, a pedestrian street, or simply a short stop between two other plans. Pop Mart and Labubu are descriptive parts of this story; LocalKey has no partnership with Pop Mart. A feed is not a store inventory, ticket plan, queue policy, or guarantee that a particular item will be available when you arrive.
Where is POP LAND, the Labubu park in Beijing?
POP LAND is inside Chaoyang Park in Chaoyang District, Beijing, about a 200-metre walk from Exit D of Zaoying Station on subway Line 14. The Beijing municipal listing gives opening hours of 10:00–20:00, with last entry at 19:00.
The main destination for a Labubu-focused visit is POP LAND in Chaoyang Park, Chaoyang District, Beijing. The municipal English-language listing places it inside Chaoyang Park and gives the route as Zaoying Station on subway Line 14, Exit D, followed by a walk of about 200 metres.
The same listing states that POP LAND fully opened on 30 July 2026 after the Wonder Forest unveiling. It names the LABUBU Elf Tribe zone among the park areas. Listed opening hours are 10:00–20:00, with last entry at 19:00. Treat these as the published details available for planning, and check the official channels again before travelling.
Another official city tourism listing places the park near West Gate 3 of Chaoyang Park. It describes an area of about 40,000 square metres, recommends allowing about two hours, and lists the same general opening hours. That makes POP LAND more than a quick retail stop: it is an outdoor visit that needs to sit comfortably inside a day in Beijing.
POP LAND also has a longer history than its current social-media visibility may suggest. The Pop Mart Annual Report 2024 records that POP LAND officially opened in September 2023. The later full opening gives travellers a current reference point, while the annual report provides the company’s earlier timeline.
Where can you find official Pop Mart stores for Labubu in China?
Use the official Pop Mart China store map before setting out: in Beijing, Sanlitun and Wangfujing are districts worth checking, and in Shanghai, Nanjing East Road and the Lujiazui or IFC area. These districts commonly list official stores, but no branch, collection or stock position is guaranteed.
For official Pop Mart retail, use the Pop Mart China store map or the company’s Find a Store function before setting out. In Beijing, Sanlitun and Wangfujing are districts worth checking. In Shanghai, check Nanjing East Road and the Lujiazui or IFC area. These are districts where official stores are commonly listed, not a promise of a particular branch, opening time, collection, or stock position.
The practical rule is simple: verify the exact store on the official map, then check official Pop Mart or POP LAND channels on the day you go. Do not rely on a reposted map pin for queue rules, purchase limits, opening changes, or product availability. We do not invent those details because they can change and because a collector’s plan should remain flexible.
Shanghai gives the story a different city setting. A store visit can sit alongside a walk through the central shopping streets, a riverside view, or time in the Lujiazui area. The point is not to turn the whole city into a shopping itinerary. It is to know where a short collector-minded stop may fit when your wider route already includes Shanghai.
The culture behind it
Designer toys sit at the meeting point of art, retail, collecting, and online conversation. In Chinese cities, a small collectible can be encountered in a mall, a department-store district, a pedestrian street, a dedicated shop, or a park designed around a broader character world. The setting matters because the purchase is only one part of the experience. Packaging, display, discovery, exchange, and the social language around collections all shape how people relate to these objects.
Blind-box retail adds a controlled element of uncertainty. The buyer may know the series but not the exact figure inside the package. That structure helps explain why opening videos travel so well online: the moment is brief, legible, and easy to share. It also explains why a responsible travel plan should avoid promising a particular result. A visitor may find a store, browse a current display, and leave without the item that brought them there.
The wider retail environment is just as useful for understanding the culture. Beijing’s commercial districts combine malls, restaurants, public spaces, and major streets. Shanghai’s shopping areas bring together department stores, pedestrian routes, office districts, and landmark architecture. A store stop can therefore be part of a city walk rather than an isolated errand.
There is also a good reason to visit even when you are not hunting one specific drop. POP LAND gives the subject an outdoor setting, while Beijing and Shanghai place designer-toy retail inside two very different urban rhythms. You can look at how spaces are organised, observe how people move through a retail district, and then continue with the day’s architecture, food, parks, or neighbourhood walks. If the exact item is not available, the trip still has a shape.
That is a healthier way to plan a collectible-focused journey. Make the destination meaningful, keep the purchase optional, and leave room for the city around it.
How much time should you plan for a Labubu visit?
Allow about two hours for POP LAND, as the Visit Beijing listing suggests, or a collector-minded half-day if you add Chaoyang Park and the journey back into central Beijing. Shanghai works as a second city for official-store checking and a broader retail walk, linked to Beijing by high-speed rail.
Beijing is the essential base for POP LAND. Allow a collector-minded half-day if you want to visit the park at an unhurried pace, connect it with Chaoyang Park, and leave time for the journey back into central Beijing. If you want a shorter visit, confirm current conditions and plan around the published park hours. The outdoor setting means that the day’s weather matters.
Shanghai works well as the second city for official-store checking and a broader retail walk. Nanjing East Road and the Lujiazui or IFC area are useful districts to investigate on the official store map, but your final choice should depend on the branch information available close to your travel date. Store locations, hours, displays, and operating arrangements can change.
Beijing and Shanghai are connected by high-speed rail, making it practical to include both in one private China route. A common sequence is to spend several days in Beijing, travel by rail, and then continue through Shanghai. For a collector-minded traveller, the Labubu and Pop Mart portion can be a half-day or a park day within a longer city itinerary rather than a separate holiday.
Plan around the season. Beijing and Shanghai can both be hot in summer, and winter can be cold, especially when your day includes outdoor park zones and walking between transport, gates, and retail areas. Comfortable footwear, weather-appropriate layers, and a little schedule space are more useful than a tightly packed shopping list.
For a wider route, see our sample Beijing and Shanghai classic itinerary. If you want to shop during your own trip, our guides to China tax refunds for foreign visitors and paying for your China trip and shopping provide the relevant planning context. These are shopping resources, not a promise of savings or product availability.
LocalKey trips have no required shopping stops and no shopping commissions. You decide whether to include POP LAND or an official store district, and we plan the rest of the journey around your priorities. The trip should work whether you buy something, browse for a while, or simply continue to the next part of the city.
Build this trip with LocalKey
A Labubu-focused China visit works best when it is one thread in a well-paced private journey. You might begin with Beijing’s historic core, set aside time for Chaoyang Park, travel by high-speed rail, and then use Shanghai’s central districts for a different urban experience. The collectible element can be precise without taking over the itinerary.
Explore our private China tours, then compare the two ways of travelling:
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Independent means your own China trip, planned, booked, and backed by LocalKey. You have the LocalKey app and 24/7 backup throughout the journey, with add-ons such as airport pickup, a private car-driver on demand, or a local guide on demand. This suits travellers who want their own pace and the confidence of a specialist team behind the arrangements.
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Private Guided means private guides and a driver with car across the trip. It suits travellers who want local interpretation, practical support, and a smoother transition between major cities, parks, neighbourhoods, and planned visits.
Neither tier requires a shopping stop. We can help you decide whether POP LAND belongs in the route, where a store district may fit, and how much time to leave open. We cannot guarantee stock, a particular figure, a queue outcome, or a specific retail arrangement.
Speak with a 1:1 China specialist for a route built around your interests, with 7×24 WeChat or WhatsApp support while you travel. Enquire with LocalKey.
Sources
- Beijing Municipal Government: POP LAND Now Fully Opens — POP LAND location, transport route, opening hours, full-opening date, and LABUBU Elf Tribe reference. Verified 30 September 2026.
- Visit Beijing: POP LAND — park setting, approximate area, suggested visit duration, and listed opening hours. Verified 30 September 2026.
- Pop Mart Annual Report 2024 — POP LAND opening timeline. Verified 30 September 2026.
- Pop Mart China store map — official store-location reference for checking current branches. Verified 30 September 2026.
